Independent strategic consulting for the design and hospitality sectors.
Every project begins with a choice.
I help you make the right one.
ABOUT ME
I work across strategy, product and hospitality, helping design studios, showrooms and industry professionals turn research and analysis into more informed decisions.
I do not represent individual brands or manufacturers. My work is independent: through international research, scouting, trade fairs, and direct engagement with companies and professionals, I identify products, opportunities and solutions that are aligned with the identity, market and objectives of each project.
Italy, France, Switzerland and Scandinavia have shaped the way I look at design: international, selective and open to different design languages.
WHAT SETS ME APART
Independent — Independent consultancy, free from exclusive brand representation, allowing every choice to be made in the best interest of the project.
International — Continuous research and scouting across markets, trade fairs, brands, and emerging expressions of international design.
Strategic — Every choice is guided by objectives, positioning, and context, not by aesthetics alone.
Cross-sector — Product, hospitality, and experience interact and enrich one another, creating a broader and more integrated perspective.
CONSULTING
PRODUCT CONSULTING
Research, Selection & Product Strategy
Consulting
In the world of design,
choosing the right product
means transforming a space, making it unique and functional while expressing a clear and defined identity.
My product consulting is driven by a
passion for research, direct knowledge of the industry, and a network of collaborations built over time.
Research, selection, and strategy for the world of design.
I support architecture and interior design studios, showrooms, and companies in researching and selecting products, brands, materials, and solutions that are consistent with the project, its positioning, and the target market.
Through international research, scouting, product matching, and independent sourcing, I identify opportunities and alternatives beyond the usual catalogues, helping clients turn a design or commercial need into a more informed and considered selection.
Research · Product Matching · Sourcing · Materials · Trends
Every project requires a different kind of research.
Whether it is a targeted selection, new product opportunities, or a broader research process, the work always begins with the context and the objectives.
Tell me what you are looking for.
You will receive the Product Consulting presentation, outlining the ways we can work together.
HOSPITALITY CONSULTING
Strategy, Identity & Guest Experience
Consulting
In the world of hospitality, experience is born from the balance between visible details and perceived sensations.
Design, service, and atmosphere must speak the same language in order to create places that welcome, engage, and leave an authentic memory.
My Hospitality Consulting is designed to support hotels, restaurants, design studios, and brands in defining and evolving spaces that combine strategy, identity, and the quality of the experience—transforming every choice into concrete value for both the guest and the project.
Strategy, identity, and experience for hotels and restaurants.
I support hospitality businesses in analysing and evolving their identity, with a particular focus on the relationship between space, service, positioning, and guest experience.
From the initial analysis to the definition of the design direction, I identify challenges and opportunities to create an experience that is more consistent with the target audience and the desired positioning, working across guest journey, atmosphere, design, furnishings, and product selection.
Audit · Positioning · Guest Experience · Design Direction · Product Selection
Every property has a different balance to rediscover or strengthen.
Whether the goal is to enhance an existing hotel or restaurant, rethink its concept, or improve the guest experience, the work always begins with an analysis of the property, its positioning, and its objectives.
Tell me about your property and what you would like to improve.
You will receive the Hospitality Consulting presentation, outlining the ways we can work together.
BOOK
The rules of Hotellerie
is born from the meeting of two worlds that have always guided my work: design and hospitality.
An editorial project that explores hospitality as a system built on conscious choices, attention to detail, and measurable professionalism.
Over time, I have learned that true luxury does not lie in the most precious materials, but in the ability to make guests feel truly at the centre of the experience.
The right light, a carefully calibrated atmosphere, a service that feels fluid and natural—elements that are often invisible, yet essential.
This book is conceived as a tool for reading and reflection, addressed both to industry professionals and to those who wish to understand what truly makes a hospitality project effective.
Not a list of rigid rules, but a guide to observing hospitality with a more conscious, critical, and contemporary perspective.
Because hospitality is not just a well-designed room:
it is a promise kept, every time someone opens a door and feels they are in the right place.
Maison & Objet 2026 MoodBook - Paris
Every year, the Parisian fair is one of the most interesting moments to observe the evolution of contemporary design.
After visiting the fair and several showrooms, I've put together a selection of brands that impressed me with their research, materials, and design identity.
This selection is collected in a dedicated MoodBook, designed as an inspirational tool for architects, interior designers, and contemporary design enthusiasts.
Contattaci
Online and in-person meeting options at Regus Point
