ABOUT ME
Design is my language, and the product is its purest expression.
Through shapes, materials, and details, we tell stories that connect emotion, culture, and function.
Every object carries a narrative: a dialogue between idea and craftsmanship, intuition and strategy.
After studying "geometra" and earning a Master's in Interior Design at NAD in Italy, I chose to cultivate my greatest passion: the product.
In every product, I see a story: a fragment of culture, memory, and human connection.
Shapes, textures, and materials become a language that speaks of time, craftsmanship, and meaning.
I collaborate with excellent partners and constantly train to seek new ways to innovate and inspire. My
multicultural vision drives me to imagine places that combine functionality, aesthetics, and emotion, creating unique experiences for those who live there.
Passion for design
Design has always fascinated me for its ability to turn emotion into tangible experience and to create real value.
From this vision, CHD – Castiglioni Hue Design was born: a multidisciplinary hub that brings together product consultancy, sales, design and training.
Each area interacts within a single, vertical system where the design product is the core — the origin, the tool and the outcome of every process.
Through CHD, I transform my passion into a strategic approach that connects design culture, market insight and innovation.
What sets me apart
My approach to design is based on
constant training and
continuous
updating. My curiosity has allowed me to work and live in different countries such as
Italy, Switzerland, France and Sweden, coming into contact with very different styles and products. This
international experience enriches my work and allows me to respond to the needs of each client with
innovative solutions suited to the context.
My vision
My future is about building stronger
connections between design, people, and organizations.
I want to share my vision through projects, consulting, and educational initiatives that
help professionals, brands, and institutions embrace design as a driver of evolution and value.
I believe in
design as a language that unites aesthetics, function, and emotion — and as a strategic tool to foster innovation, culture, and collective well-being.
I will keep imagining, creating, and experimenting, because for me design is a living ecosystem — a bridge between ideas and people, between the present and the future.
CONSULTING
Product
Through Product Consulting, I assist companies, showrooms, and designers in creating or selecting design objects capable of conveying value, emotion, and recognition.
I analyze the coherence between form, function, and identity, ensuring that each product becomes an extension of the brand and the space in which it resides.
“Design is not just how an object looks, but how it makes the person who experiences it feel.”
(inspired by Dieter Rams & Steve Jobs)
01 Product, for me
Design is not just an aesthetic value, but a language that communicates, improves and transforms. A good design product can revolutionize a space, make a daily activity more fluid and enrich our way of life.
I create unique design products, designed to improve daily life through intelligent shapes, materials and functions.
I participate in design contests, testing my creativity and comparing myself with international trends.
I develop innovative patents, bringing original solutions to the market that redefine the use of objects.
My patent, the refrigerator that revolutionizes space: "Tower"
I developed and filed a
design patent for an innovative and unique refrigerator, which combines advanced technology and sophisticated aesthetics. It is not just an appliance, but a design element that transforms the kitchen into an experiential space.
02 Consulting
In the world of design, choosing the right product means transforming an environment, making it unique and functional, expressing a precise identity. My product consultancy is born from a passion for research, direct knowledge of the sector and a network of collaborations built over time.
Why rely on my product consultancy?
Direct experience in the field – I regularly participate in trade fairs, exploring the latest trends and innovations in design.
Made in Italy & more... – I collaborate with artisan companies and excellent manufacturers to select exclusive and high-quality pieces.
Consolidated partnership network – Thanks to a network of contacts in the sector, I can find unique solutions for every design need.
The goal? To offer a product that enhances every space, making every environment distinctive and emotional.
Who is my product consultancy aimed at?
- Private individuals looking for particular pieces
- Design studios and architects
-
Shops and showrooms looking for new brands and products
03 Services and initiatives I offer
My role as Product Consultant can include several initiatives, such as:
Catalog Expansion for showrooms: scouting new brands and collections to enrich the offer.
Product Fit Audit for retail: reviewing and optimizing assortments in line with target and positioning.
Product Matching for design studios: selecting products that align with the project’s concept and style.
Trend & Materials Report: periodic updates on industry trends and emerging materials.
Moodboard & Concept Pack: visual tools to guide teams and clients in the decision-making process.
International sourcing: discovering products and artisans worldwide by attending leading design fairs.
HOSPITALITY
Through hospitality and restaurant consultancy, I assist owners, chefs, architects, and brands in creating coherent, experiential, and recognizable spaces that convey both emotion and precision.
"When the guest arrives, give him an experience that’s ahead of what he anticipates."
Sol Kerzner (founder of ikonic resorts)
01 Hospitality, for me
Hospitality, for me, is an art — a silent one.
It’s the ability to make something extraordinary out of what feels ordinary to the guest.
Design plays a fundamental role in this process: it shapes emotions, defines atmospheres, and creates harmony between space and experience.
Because an interior, whether it’s a hotel room or a restaurant, is not just a place — it’s something someone will live.
The beauty of a restaurant lies in its balance between comfort and elegance, in a service so impeccable it feels natural, in the warmth of a perfectly made bed, in the quiet pleasure of opening a French doors and breathing on a terrace that feels like home.
Good hospitality design doesn’t need to shout; it whispers through light, texture, and proportion.
It’s about crafting spaces that welcome, calm, and inspire — places that guests will remember, not for what they saw, but for how they felt.
02 Consulting
In the world of hospitality, every detail shapes an experience.
Design, service, and atmosphere must speak the same language to create spaces that welcome, inspire, and stay in memory.
My Hospitality Consulting was born to support hotels, restaurants, design studios, and brands in developing environments that combine strategy, beauty, and identity.
Why rely on my hospitality consultancy?
Strategic vision – I analyze existing structures or select new locations through a comprehensive and personalized approach, identifying strengths and areas for improvement to define a coherent and measurable identity.
Mystery Client Service – I offer a confidential evaluation that observes the experience through the guest’s eyes, revealing the emotional and functional impact of the space, service, and environment.
Research & selection of furniture and artworks – I curate furnishings, complements, and artistic pieces that reflect the desired message and mood, interpreting each project through its own unique aesthetic code.
The goal? To create spaces that express precision, warmth, and authenticity.
Places where design and hospitality merge to offer an experience that is not only functional and elegant, but truly memorable.
Who is my hospitality consultancy for?
- Hotels, B&Bs, resorts, Chef and restaurants aiming to refine their image and guest experience.
- Design studios and architects looking for strategic and aesthetic support.
03 Services and initiatives I offer (Hotellerie)
My Hospitality Consulting includes a series of strategic and creative initiatives designed to analyze, refine, and enhance every aspect of the hospitality experience — from the first impression to the last detail.
Hospitality Audit & Strategic Analysis:
A complete review of the structure or project: layout, services, guest experience, and brand perception.
A clear and measurable overview that identifies opportunities and areas for improvement.
Benchmark & Market Positioning Report:
A comparative study of competitors and reference structures to define the right positioning, value perception, and storytelling strategy.
Mystery Guest Report:
An on-site analysis that evaluates the guest experience from the inside — service, comfort, design, and emotional response — to provide an authentic, independent perspective.
Design & Mood Definition:
Creation of visual and conceptual tools (moodboards, atmosphere palettes, tone-of-space guidelines) to define a coherent and memorable hospitality identity.
Furniture & Art Selection:
Curation and sourcing of furniture, lighting, textiles, and artworks consistent with the concept and desired level of hospitality.
Service Design & Guest Journey Optimization:
Mapping of the guest experience — from arrival to checkout — to improve the flow, service interaction, and emotional consistency.
Final Strategic Report:
A complete document that summarizes insights, recommendations, and design direction: a roadmap for evolution and investment in the guest experience.
04 Services and initiatives I offer (Restaurant)
My Restaurant Consulting was created to support restaurants, chefs, and brands in designing and refining spaces where aesthetics, functionality, and atmosphere come together in perfect harmony.
Strategic & Sensory Analysis:
I begin with a complete assessment of the restaurant: layout, service flow, lighting, sound, materials, and guest perception.
The goal is to define a strategy that transforms the space into an experience coherent with the chef’s vision and the brand identity.
Benchmark & Market Positioning Report:
A comparative study of restaurants and concept references to define the right market positioning, customer value perception, and storytelling strategy for a coherent gastronomic identity.
Mystery Guest Report:
A reserved on-site analysis that evaluates the entire dining experience — from the welcome to the dessert — through the guest’s eyes, providing authentic and actionable insights.
Concept & Style Definition:
Development of a concept that expresses the restaurant’s philosophy and transforms it into a spatial story through colors, materials, and mood.
Furniture, Lighting & "Mise en place":
Research and selection of furnishings, lighting systems, and mise en place elements that align with the desired atmosphere and narrative of the restaurant.
Guest Journey & Service Flow Optimization:
Design of guest and staff flows to improve comfort, efficiency, and emotional balance throughout the service experience.
Final Report & Recommendations:
A comprehensive report that includes analysis, improvement strategies, and a visual guide — a roadmap for elevating the guest experience and brand recognition.
EXPERIENCE STRATEGIST
As an
Experience Strategist, I design and lead learning and development journeys that connect design, culture, and strategy.
I collaborate with organizations, academies, and professionals to create transformative learning experiences that generate vision, innovation, and human value.
My work lies at the intersection of design
thinking, experiential education, and strategy
— an approach that turns learning into a meaningful experience, inspiring change and shaping future-ready skills.
The Experience Strategy service is designed for:
- Architecture and interior design professionals who want to enhance their strategic and product skills in the luxury world;
- Students and emerging designers seeking a support structure to grow their business and creative identity;
- Private clients and design enthusiasts interested in exploring interior design to renovate or maintain their homes with style and awareness.
A personalized program that combines training, consulting, and strategic design thinking to enhance every design experience.
ICC (Insubriae Contract Couture)
ICC - Insubriae Contract Couture, designs in Italy and builds luxury residences and hotel in the world.
ICC Teach was established to export ICC background across the Countries, to raise Awareness about Made in Italy and Swiss, to Raise Competence about design techniques, to Experience the complete supply chain about Design and Build. ICC represents flexibility and internationality, with Partners in many Countries and continuously growing. Today in cooperation also with the major Milan’s Universities.
CHD Academy
CHD Academy was founded with the idea of becoming a guide for young talents and clients passionate about the world of design.
We offer dedicated support to young talents to achieve constructive career goals, thanks to an exclusive HUB where they can grow and develop their career.
For our clients and design enthusiasts, we have created our ROOM to offer dedicated courses to identify their needs, understand a floor plan, study styles and materials, and develop their project independently or with the assistance of a professional.
Every collaboration begins with a conversation. Contact me to start yours.
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